How Those Late-Night Infomercials Trick the Brain

If you’ve ever suffered from insomnia, then you’ve probably seen those cheesy infomercials featuring bad actors over-dramatizing a tiny inconvenience until...VOILA... introducing a life-changing...

4 Secrets to Boost Decision-Making IQ

How many decisions do you think you make in an average day? From the moment the alarm interrupts your blissful slumber, we are constantly deciding what to wear, what to eat, whether to respond to...

Powerful Influences over Purchase Decisions

How much do we know about why we buy and why we pass? What truly influences our purchase decisions? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Great marketers wrestle with...

How the Brain Tells the Tongue what to Taste

Think about the last time you went out to a restaurant for dinner. Was it a great meal? A terrible meal? Meh? According to science, your perception of that meal was influenced by a host of factors...

The Magic of Menus and Music

Think about the last time you went out to a restaurant for dinner. Was it a great meal? A terrible meal? Meh? According to science, your perception of that meal was influenced by a host of factors...

Sticks and Stones will Break your Bones but Words will Change your Brain

We've heard the phrase "words matter" a lot in the political sphere the last few years. And it's true that words do make a difference in how we receive information. But did you know that speaking,...

The Science Behind Why we Buy

How much do we know about why we buy and why we pass? What truly influences our purchase decisions? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Great marketers wrestle with...

What's in a Name?

Abraham Lincoln. Winston Churchill. Rosa Parks. Albert Einstein. Martin Luther King. Janice Joplin. Amelia Earhart. Barack Obama. Donald Trump. Romeo. Juliet. (Insert your name here.)

There are 7.9...

It's All in the Name

What is it about brands that make you feel like a VIP? Why are some consumer experiences so much more memorable and meaningful than others? Maybe it's all in the name. 

The Secret to Making Better Decisions

Researchers at Cornell University estimate we make 226.7 decisions each day on food alone. And as your level of responsibility increases, so does the multitude of choices you have to make. It’s...

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