Have you ever walked into a store planning to buy just one or two things and walked out an hour later with a whole shopping cart full of stuff? It's called "the Costco effect" and it's a masterful...
Imagine you were seriously ill, and your doctor told you there were two medications available: One that is 90% effective or one with a 10% chance of failure. Which would you choose?
Imagine you were seriously ill, and your doctor told you there were two medications available: One that is 90% effective or one with a 10% chance of failure. Which would you choose?
How rational are you? We'd all like to think there are good reasons for what we do and that our decisions result from a conscious deliberate process. But, research shows that our subconscious drives...
Can you get someone to be more helpful or walk more slowly or spend more money without them even knowing it? Scientists say you can if you understand the science of cognitive priming.
Have you ever noticed how many things come in threes? From the three little pigs to the three wise men to the three branches of government, we’re just wired to expect things to come in sets of...
Have you ever walked into a store planning to buy just one or two things and walked out an hour later with a whole shopping cart full of stuff? It's happened to all of us more than we'd like to...
Does the way prices are presented influence what you buy? For example, would you be more likely to buy a product that has "50% more" product or discounted as "33% off?" Functionally, the two provide...
Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and changed your thoughts or behavior without your knowing it? It’s more than likely than not that you...
Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and changed your thoughts or behavior without your knowing it? It’s more than likely than not that you...
