The most effective brands have a strong identity that consumers connect with. Think of some top brands and you immediately know what they promise: UPS, Coca-Cola, Apple. The very definition of...
It's hard to believe that another year is coming to an end. As we say goodbye to 2019, I looked back at the Neuro Nuggets that generated the most buzz and was pretty surprised at the topics that you...
At about this point in the holiday season, most of us have been subjected to listen to Christmas songs whether we want to or not.
Did you know that former President Obama and the late Steve Jobs wore basically the same outfits every day? Perhaps they are tapping in some fascinating research about how the brain makes decisions.
Does the way prices are presented influence what you buy? For example, would you be more likely to buy a product that has "50% more" product or discounted as "33% off?" Functionally, the two provide...
Did you know that former President Obama and the late Steve Jobs wore basically the same outfits every day? Perhaps they are tapping in some fascinating research about how the brain makes decisions.
How much do we know about why we buy and why we pass? What truly influences our purchase decisions? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Great marketers wrestle with...
Marketers commonly use industry data, market research, and focus groups to build awareness for a brand or product and ultimately increase sales. Now, they can also use the science of neuromarketing...
