If you’ve followed me at all, you know by now that the 3-pound squishy mass between your ears is a busy place, and we’re not even aware of all the work it does to get us through the day! For example,...

When you think of the potentially dangerous things you’re exposed to, what comes to mind? The sun? pollution? gun violence? How about Thanksgiving?

We’d all like to believe that our decisions, behavior and judgments are guided by rational thought. In reality, rationality takes work, and the brain is a busy place. To manage all of the information...

How much we choose to spend or not spend on an item is one of the most important factors in the marketing mix. There’s a particularly cunning pricing strategy that marketers use to get you to switch...

Fake News… two words we hear a lot lately. I’ll let you draw your own conclusions as to who is to blame, but you should consider three things the next time you see something in the news that seems...

Human memory is pretty complex. There are different types of memory – muscle memory, semantic memory, episodic memory… but we’ve learned a lot about how our memory fails us and why we misremember...

We all like to think we are rational beings. But really, we are emotional beings with the illusion of rationality. We aren't ruled by logic. We're ruled by our emotions. They control decisions,...

Do you like to think of yourself as a rational person? That you don’t jump to conclusions, but rather you make informed decisions based upon facts, evidence, experience, or well-reasoned arguments?...

As amazing and complex as the brain is, sometimes we create our own subjective reality from unconscious bias rather than objective data. We don’t mean to do it and we often don’t even know we are...